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Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask - Couverture souple

Forrester, Martyn

 
9780006372899: Everything You Always Suspected Was True About Advertising But Were Too Legal, Decent and Honest to Ask

Synopsis

A humorous look at the world of advertising written by an insider. It looks at disasters and in-fighting; how to get in, how to get out and how to market.

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