P&G 99 Principles Practices of Procter - Couverture souple

Charles, Decker

Couverture souple

ISBN 10 : 0006530362 ISBN 13 : 9780006530367

Editeur : HarperCollins Business, 1999

Synopsis

Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion in 1997). Here are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which come directly from inside the walls of P & G. This text presents marketing, career development and business management principles in bite-sized "lessons" that include illustrative examples and interesting anecdotes from personal experiences of current and former employees.

A propos du livre

À propos de l?auteur

Charles Decker was a brand manager at Procter & Gamble before joining Ogilvy & Mather where he became an Executive Vice President. He is currently an independent marketing consultant.

Détails de l'édition

• Éditeur: HarperCollins Business
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0006530362
• ISBN 13: 9780006530367
• Reliure: Broché
• Nombre de pages: 256
• Coordonnées du fabricant: Silvia Ruiz Crespo; silviaruizcrespo3@icloud.com; a11.cyberbull@gmail.com; ; Calle otamendi; Madrid; Madrid; 28039; Espagne