Synopsis
The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the "22 Immutable Laws of Marketing" and the "22 Immutable Laws of Branding", this title contains practical advice and marketing savvy. The authors use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works. Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet.
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À propos de l'auteur
Al Ries is one of the world's best know marketing strategists and author of Focus: The Future of Your Company Depends on It and The 22 Immutable Laws of Branding. With Jack Trout he has written 5 other successful titles, The 22 Immutable Laws of Marketing, Positioning, Marketing Warfare, Bottom-up Marketing and Horse Sense. Laura Ries is a partner in their consulting firm, Ries & Ries.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Résultats de recherche pour The 11 Immutable Laws of Internet Branding
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The 11 Immutable Laws of Internet Branding
Edité par
HarperCollins Publishers, United Kingdom, London, 2001
ISBN 10 : 0006532470
ISBN 13 : 9780006532477
Ancien ou d'occasion
Paperback
Vendeur : WorldofBooks, Goring-By-Sea, WS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Paperback. Etat : Very Good. The Internet is the first major new communication medium to be introduced since television and businesses ignore it at their peril. If the Internet is going to take its place alongside the other major media it will be because it exploits a powerful new attribute - interactivity. The Internet will make traditional forms of branding , such as conventional advertising, redundant. In order to succeed in branding on the net, the message to customers must be interactive. Al and Laura Ries examine this dilemma and explain how their other revolutionary principles can help your company to build a brand on the net. Like the "22 Immutable Laws of Marketing" and the "22 Immutable Laws of Branding", this title contains practical advice and marketing savvy. The authors use anecdotes from their own consulting business with top companies to illustrate how Internet branding really works. Al Ries and his daughter and partner Laura divulge the revolutionary strategies needed to successfully build your company, product or service into a profitable brand using the internet. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002924100
Acheter D'occasion
EUR 3,39
Expédition à EUR 6,59
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The 11 Immutable Laws of Internet Branding
Edité par
HarperCollins Publishers Limited, 2001
ISBN 10 : 0006532470
ISBN 13 : 9780006532477
Ancien ou d'occasion
Couverture souple
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N° de réf. du vendeur 56051881-20
Acheter D'occasion
EUR 6,75
Expédition à EUR 5,88
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)
Image d'archives
The 11 Immutable Laws of Internet Branding
Edité par
Harpercollins Business, 2001
ISBN 10 : 0006532470
ISBN 13 : 9780006532477
Ancien ou d'occasion
Couverture souple
Vendeur : Anybook.com, Lincoln, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,250grams, ISBN:9780006532477. N° de réf. du vendeur 9161297
Acheter D'occasion
EUR 4,39
Expédition à EUR 16
Expédition depuis Royaume-Uni vers Etats-Unis
Expédition depuis Royaume-Uni vers Etats-Unis
Quantité disponible : 1 disponible(s)