Synopsis
As the launcher of the whole science of "semiotics" - the study of the meanings latent in the signs and objects we come across daily in the modern media-saturated world - this book is reprinted in this edition. The author attempts to demystify the roles and values inherent in such diverse commonplace items as wrestling, Citroen DS, steak and chips and household detergents via a series of essays.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
