Art of Innovation - Couverture rigide

Thomas, Kelly

Couverture rigide

ISBN 10 : 000710281X ISBN 13 : 9780007102815

Editeur : HarperCollins Business, 2001

Synopsis

This title aims to help the reader discover the ten commandments of creativity in business and much more. Founded by Thomas Kelley and his brother David (dubbed by Fortune the best inventor since Thomas Edison), IDEO is the design company responsible for the first commercial mouse, a virtual reality headset for Sega and the handheld Audible Mobile Player - a new device that downloads recorded books from the Internet. The company was challenged by American TV programme "Nightline" to redesign a traditional shopping trolley in just four days in front of the cameras. They took up the challenge with alacrity and produced a radically new design incorporating six small portable baskets fitted into the frame, an improved child's seat with play area, and back wheels that turn at 90 degrees so that you can move your trolley sideways. IDEO have a committed attitude to finding solutions through total immersion in the problem at hand. This book explores their unique corporate culture which encourages original and creative ideas to develop.

A propos du livre

À propos de l'auteur

Thomas Kelley is the co-founder, with his brother David, of IDEO, a highly innovative design company with offices worldwide. He has an MBA from Berkley and has also worked for General Electric and as a management consultant.

Détails de l'édition

• Éditeur: HarperCollins Business
• Date d'édition: 2001
• Langue: anglais
• ISBN 10: 000710281X
• ISBN 13: 9780007102815
• Reliure: Relié
• Nombre de pages: 320
• Coordonnées du fabricant: non disponible
• Personne responsable: WordUnited GmbH; distribution@wordunited.com; ; Theodorstrasse 105; DUSSELDORF; 40472; Allemagne