What Works - Couverture souple

McRae, Hamish

Couverture souple

ISBN 10 : 0007203780 ISBN 13 : 9780007203789

Editeur : HarperPress, 2011

Synopsis

Using examples ranging from Ikea to the slums of Mumbai, leading economic expert Hamish McRae studies which businesses, organisations and initiatives have what it takes to succeed, and what it is that distinguishes them in an increasingly competitive global marketplace.

Calling on years of experience as an award-winning financial journalist and international public speaker, the author brings a fresh perspective to the question of success, differentiating the few 'big ideas' that have transformed the marketplace from passing trends and over-hyped blind alleys.

Through an extraordinary range of case studies and an authoritative grasp of his material, the author demonstrates that although there is no surefire recipe for success, there are several key ingredients – such as sense of mission and market sensitivity – which ambitious readers can apply to their own business practices. This is a book of very real successes rather than overblown ideologies: each case study is based around an on-site visit by an author and interviews with the people in charge. Bearing in mind the role of fashion, scale and other less predictable factors, ‘What Works’ ultimately offers the general reader the chance to learn from some of the grandest economic successes and unexpected failures in the world today, through a series of imaginative, unusual and insightful examples.

A propos du livre

À propos de l?auteur

Hamish McRae is a principle commentator for the Independent, the Independent on Sunday and associate editor of the Independent. He is author of ‘The World in 2020’, which has been translated into more than a dozen languages. He also co-wrote ‘Capital City: London as a Financial Centre’ with his wife, Frances Cairncrosse, and broadcasts regularly on the BBC.

À propos de la quatrième de couverture

A lively, engaging and counterintuitive exploration of success stories from across the globe.

Calling on years of experience as an award-winning financial journalist, Hamish McRae brings a fresh perspective to the question of success, differentiating the few 'big ideas' that have transformed the marketplace from passing trends and over-hyped blind alleys.

Through an extraordinary range of case studies and an authoritative grasp of his material, the author demonstrates that although there is no surefire recipe for success, there are several key ingredients – such as sense of mission and market sensitivity – which ambitious readers can apply to their own business practices. Bearing in mind the role of fashion, scale and other less predictable factors, What Works ultimately offers the general reader the chance to learn from some of the grandest economic successes and unexpected failures in the world today, through a series of imaginative, unusual and insightful examples.

‘Each case study is lean and precisely crafted…McRae deserves credit for writing a can-do anthology in defeatist times’ Observer

Détails de l'édition

• Éditeur: HarperPress
• Date d'édition: 2011
• Langue: anglais
• ISBN 10: 0007203780
• ISBN 13: 9780007203789
• Reliure: Broché
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible