Mavericks at Work: Why the most original minds in business win - Couverture souple

Taylor, William; LaBarre, Polly

Couverture souple

ISBN 10 : 000724407X ISBN 13 : 9780007244072

Editeur : HarperCollins, 2008

Synopsis

An engaging and incisive look at today's top business leaders – visionary and creative mavericks who are changing the way we do business. Inspiring and accessible, ‘Mavericks at Work’ is for anyone who wants to succeed in business – from the entry-level employee to the CEO.

In ‘Mavericks at Work’, two high-profile journalists introduce an inspiring group of entrepreneurs and executives who are building great businesses by challenging business as usual. From break-the-mould innovators such as HBO, Pixar, and Netflix to global giants such as IBM and Procter & Gamble, these mavericks are winning big by devising new answers to the oldest (and toughest) challenges of competition and leadership. Their stories are exciting – and their ideas are truly powerful.

Real mavericks know that:

• Big, original ideas pay big dividends
• Being different makes all the difference
• Nobody is as smart as everybody
• Cheaper is better, but value is priceless
• Great leaders are insatiable learners

‘Mavericks at Work’ is a relentlessly useful how-to book. But it is also an eye-opening what-if book – with insights that showcase the power of business at its best and set a positive agenda for the future.

A propos du livre

À propos des auteurs

William C Taylor is a cofounder and founding editor of Fast Company, which, during his tenure, won two coveted National Magazine Awards, was named Launch of the Year by Advertising Age, Startup of the Year by AdWeek, and Magazine of the Year by Advertising Age. He has been published in the Wall Street Journal, New York Times, and Harvard Business Review. He lives in Wellesley, Massachusetts.

During her eight years as senior editor of Fast Company, Polly LaBarre wrote influential articles on strategy, creativity and personal success, and cohosted its signature Real Time conferences, at which executives, entrepreneurs, and innovators debated the future of business and leadership. She lives in New York City.

Détails de l'édition

• Éditeur: HarperCollins
• Date d'édition: 2008
• Langue: anglais
• ISBN 10: 000724407X
• ISBN 13: 9780007244072
• Reliure: Broché
• Nombre de pages: 336
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible