Articles liés à PREDICTABLY IRRATIONAL
Synopsis
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions?
In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds.
Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins 03/03/2008, 2008
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Edité par
HarperCollins 03/03/2008, 2008
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Edité par
HarperCollins, 2019
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
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Couverture rigide
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Predictably Irrational
Edité par
HarperCollins Publishers, 2019
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
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Etat : Very Good. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 7455392-6
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Predictably Irrational
Edité par
HarperCollins Publishers, 2019
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
Vendeur : Better World Books Ltd, Dunfermline, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Good. Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. N° de réf. du vendeur 7962753-6
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Edité par
HarperCollins, 2019
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
Vendeur : medimops, Berlin, Allemagne
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Etat : very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. N° de réf. du vendeur M00007256523-V
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
Edité par
HarperCollins, 2008
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
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Predictably Irrational: The Hidden Forces That Shape Our Decisions
Edité par
HarperCollins, 2008
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
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Etat : Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. In good all round condition. Dust jacket in good condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780007256525. N° de réf. du vendeur 9779966
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Predictably Irrational: The Hidden Forces that Shape Our Decisions
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HarperCollins Publishers, United Kingdom, London, 2008
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
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Paperback. Etat : Very Good. Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions. Why can a 50p aspirin do what a 5p aspirin can't? If an item is "free" it must be a bargain, right? Why is everything relative, even when it shouldn't be? How do our expectations influence our actual opinions and decisions? In this astounding book, behavioural economist Dan Ariely cuts to the heart of our strange behaviour, demonstrating how irrationality often supplants rational thought and that the reason for this is embedded in the very structure of our minds. Predicatably Irrational brilliantly blends everyday experiences with a series of illuminating and often surprising experiments, that will change your understanding of human behaviour. And, by recognising these patterns, Ariely shows that we can make better decisions in business, in matters of collective welfare, and in our everyday lives from drinking coffee to losing weight, buying a car to choosing a romantic partner. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR001328998
Quantité disponible : 16 disponible(s)
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PREDICTABLY IRRATIONAL
Edité par
HarperCollins, 2019
ISBN 10 : 0007256523
ISBN 13 : 9780007256525
Ancien ou d'occasion
Couverture rigide
Vendeur : ThriftBooks-Reno, Reno, NV, Etats-Unis
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Hardcover. Etat : Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 1.25. N° de réf. du vendeur G0007256523I4N00
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