Predictably Irrational: The Hidden Forces That Shape Our Decisions - Couverture souple

Ariely, Dan

Couverture souple

ISBN 10 : 0007256531 ISBN 13 : 9780007256532

Editeur : Harper, 2009

Synopsis

Predictably Irrational The Hidden Forces That Shape Our Decisions, 9780007256532

A propos du livre

À propos de l'auteur

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.

À propos de la quatrième de couverture

Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.

Détails de l'édition

• Éditeur: Harper
• Date d'édition: 2009
• Langue: anglais
• ISBN 10: 0007256531
• ISBN 13: 9780007256532
• Reliure: Broché
• Numéro d'édition: 1
• Nombre de pages: 400
• Coordonnées du fabricant: HarperCollins Publishers, Product Safety Manager; enquiries@harpercollins.ie; ; HarperCollins, Macken House, 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande