Predictably Irrational The Hidden Forces That Shape Our Decisions, 9780007256532
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New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.
Why do smart people make irrational decisions every day? The answers will surprise you. Predictably Irrational is an intriguing, witty and utterly original look at why we all make illogical decisions.
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Etat : Muy bueno. : En este fascinante libro, el economista conductual Dan Ariely explora las fuerzas ocultas que influyen en nuestras decisiones diarias. A través de experimentos reveladores y ejemplos cotidianos, Ariely desafía la idea de que somos seres racionales al tomar decisiones. Descubre cómo las expectativas, las emociones y las normas sociales distorsionan nuestra capacidad de razonamiento, llevándonos a cometer errores predecibles en nuestras elecciones financieras, personales y profesionales. Con un enfoque ingenioso y accesible, Ariely nos invita a comprender mejor nuestra propia irracionalidad y a tomar decisiones más informadas y conscientes. EAN: 9780007256532 Tipo: Libros Categoría: Negocios y Economía|Filosofía Título: Predictably Irrational: The Hidden Forces That Shape Our Decisions Autor: Dan Ariely Editorial: Harper Idioma: en Páginas: 352 Formato: tapa blanda. N° de réf. du vendeur Happ-2024-05-15-54261faf
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