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Présentation de l'éditeur
Business as usual is a bust. The old guard is losing ground, whereas the upstarts—the mavericks—are growing fast. The reason? In an age of hyper-competition and nonstop innovation, the only way to stand out is to be truly original.
That's the lesson behind the companies and people in Mavericks at Work. They are winning big by rethinking the logic of how business gets done and by devising new answers to the timeless challenges facing organizations everywhere. Who are these mavericks? They are break-the-mold, innovative business units inside giants such as IBM, Procter & Gamble, HBO, and Pixar. From Internet banks to gold mines, fashion retailers to funky sandwich shops, they are creating an inspiring agenda that every business can utilize.
Biographie de l'auteur
William C. Taylor is a cofounder of Fast Company and coauthor (with Polly LaBarre) of Mavericks at Work: Why the Most Original Minds in Business Win. A graduate of Princeton University and the MIT Sloan School of Management, he hosts a blog on being "Practically Radical" on HarvardBusiness Online. He lives in Wellesley, Massachusetts, with his wife and two daughters.
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Mavericks at Work: Why the most original minds in business win
Edité par
HarperCollins, 2007
ISBN 10 : 0007257473
ISBN 13 : 9780007257478
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