The Upside of Irrationality: The Unexpected Benefits of Defying Logic atWork and at Home - Couverture rigide

Ariely, Dan

Couverture rigide

ISBN 10 : 0007354762 ISBN 13 : 9780007354764

Editeur : HarperCollins Publishers Ltd, 2010

Synopsis

Behavioral economist and New York Times bestselling author of Predictably Irrational Dan Ariely returns to offer a much-needed take on the irrational decisions that influence our dating lives, our workplace experiences, and our general behaviour, up close and personal. In The Upside of Irrationality, behavioral economist Dan Ariely will explore the many ways in which our behaviour often leads us astray in terms of our romantic relationships, our experiences in the workplace, and our temptations to cheat. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms and other invisible, seemingly illogical forces skew our reasoning abilities. Among the topics Dan explores are: * What we think will make us happy and what really makes us happy; * How we learn to love the ones we are with; * Why online dating doesn't work, and how we can improve on it; * Why learning more about people make us like them less; * Why large bonuses can make CEOs less productive; * How to really motivate people at work; * Why bad directions can help us; * How we fall in love with our ideas; * How we are motivated by revenge; and * What motivates us to cheat. Drawing on the same experimental methods that made Predictably Irrational such a hit, Dan will emphasize the important role that irrationality plays in our day-to-day decisionmaking-not just in our financial marketplace, but in the most hidden aspects of our lives.

A propos du livre

À propos de l?auteur

New York Times bestselling author Dan Ariely is the James B. Duke Professor of Behavioral Economics at Duke University, with appointments at the Fuqua School of Business, the Center for Cognitive Neuroscience, and the Department of Economics. He has also held a visiting professorship at MIT’s Media Lab. He has appeared on CNN and CNBC, and is a regular commentator on National Public Radio’s Marketplace. He lives in Durham, North Carolina, with his wife and two children.

Détails de l'édition

• Éditeur: HarperCollins Publishers Ltd
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0007354762
• ISBN 13: 9780007354764
• Reliure: Relié
• Nombre de pages: 352
• Coordonnées du fabricant: non disponible
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