Making It in Public Relations: An Insider's Guide to Career Opportunities - Couverture souple

Mogel, Leonard

Couverture souple

ISBN 10 : 0020701802 ISBN 13 : 9780020701804

Editeur : Collier Paperbacks,U.S., 1993

Synopsis

This guide takes a look inside the business of public relations. It gives guidance on how to break into the industry, and information on how the business works, who does what in every job, what happens in a typical agency day, what the salary range is for each position, where the jobs are, internships and training programmes available, career paths to follow, and how to find a job in difficult economic times. Intended for recent graduates and established professionals, the book is interspersed with interviews with and advice from experts in the field.

A propos du livre

Présentation de l'éditeur

Making It in Public Relations is a comprehensive, realistic guide to everything one needs to know when pursuing a successful career in public relations. It is an introduction to public relations, written for students who want or need a definition of the profession to understand what they are moving into as a career. A thorough overview of the various roles and responsibilities involved in PR work, the different types of PR functions and activities, and its application in a variety of settings and scenarios are provided. In fulfilling the book's editorial role, author Leonard Mogel profiles the 10 largest public relations firms, life on the fast track at a small PR firm, how corporate communications is carried on at a large financial institution, and public relations for diverse organizations. It will be of interest to those studying public relations at the university level; recent mass communication, journalism, and public relations graduates; interns in public relations firms; and employees in other fields contemplating a move to this profession.

Détails de l'édition

• Éditeur: Collier Paperbacks,U.S.
• Date d'édition: 1993
• Langue: anglais
• ISBN 10: 0020701802
• ISBN 13: 9780020701804
• Reliure: Broché
• Nombre de pages: 206
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible