Strategic Newspaper Management - Couverture souple

Fink, Conrad C.

Couverture souple

ISBN 10 : 0023377313 ISBN 13 : 9780023377310

Editeur : Pearson, 1996

Synopsis

The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.

A propos du livre

Présentation de l'éditeur

The book is a how-to-do-it guide for students contemplating careers as editors and managers of newspapers that are competitively positioned for the twenty-first century. Strategic Newspaper Management demonstrates how to analyze a newspaper market, assess print and electronic competition, and interpret industry trends. The book then leads students through each department of the newspaper for an examination of marketplace realities facing all managers.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0023377313
• ISBN 13: 9780023377310
• Reliure: Broché
• Nombre de pages: 480
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie