Consumer Behavior - Couverture rigide

Mowen, John C.

Couverture rigide

ISBN 10 : 0023846119 ISBN 13 : 9780023846113

Editeur : Prentice Hall, 1995

Synopsis

Book by Mowen John C

A propos du livre

Présentation de l'éditeur

For undergraduate- and graduate-level courses in Consumer Behavior and Consumer Psychology, offered in departments of Marketing, Psychology, Consumer Studies, and MBA programs. The authors' goal in Consumer Behavior, Fifth Edition is three-fold—(1) to provide a current, balanced, and interesting treatment of the field; (2) to fully integrate modern electronic technology into the learning and instruction processes; and (3) to provide students with a means of identifying the managerial relevance of the consumer behavior concepts.

Détails de l'édition

• Éditeur: Prentice Hall
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0023846119
• ISBN 13: 9780023846113
• Reliure: Relié
• Numéro d'édition: 4
• Nombre de pages: 800
• Coordonnées du fabricant: non disponible
• Personne responsable: Buchpark GmbH; gpsr@buchpark.de; ; Krügerweg 1; Trebbin; Brandenburg; 14959; Allemagne