Services Marketing: Principles and Practice - Couverture rigide

Palmer, Professor Adrian; Cole, Cathy

 
9780023905636: Services Marketing: Principles and Practice
Couverture rigide
ISBN 10 : 0023905638 ISBN 13 : 9780023905636
Editeur : Prentice Hall, 1995

Synopsis

An integrated text and cases approach to issues in the marketing of services. Case studies and examples illustrate concepts such as defining the service offer, measurement and management of service quality, employee input, relationships with customers, and creating strategies to make services accessible. Includes material on international services, decision making, and emerging challenges in service quality and relationship marketing. Includes b&w photos and a glossary. Annotation copyright Book News, Inc. Portland, Or.

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Éditeur
Prentice Hall
Date d'édition
1995
Langue
anglais
ISBN 10 
0023905638
ISBN 13 
9780023905636
Reliure
Relié
Nombre de pages
475
Coordonnées du fabricant
non disponible
Personne responsable
non disponible