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Afficher les exemplaires de cette édition ISBNResearch Methods in Business Studies
A Practical Guide
Third edition
Pervez Ghauri and Kjell Gronhaug
This clearly written introduction is ideal for business students taking a course in research methods, or undertaking their first dissertation or report on a work placement project. Written in a concise and accessible style, it demonstrates the importance of a scientific approach to business research and problem-solving projects. It shows students how to formulate a problem, choose a research method, argue and motivate, and how to collect, analyse and present the data.
Key Features:
This edition has extended coverage of international and cross-cultural research, more examples from real dissertations and research projects from diverse areas of business such as HRM and accounting, and a new chapter on qualitative research and the software used to analyse data.
A concise, clear and comprehensive introduction to research methods, which equips students with a systematic approach to business research.
Dr. Pervez Ghauri is Professor of International Business at Manchester Business School, The University of Manchester, UK.
Dr Kjell Gronhaug is Professor of Business Studies at the Norwegian School of Economics and Business Administration, Bergen, Norway.For undergraduate Research Methods courses in departments of Psychology, Business, Nursing, Social Work, Political Science and Education.
The fifth edition of Exploring Research provides an introduction to research methods in a friendly, approachable writing style. The text explores the use of electronic sources as means to enhance research skills, includes discussions about scientific methods, and the most common types of research models in the social and behavioral sciences including qualitative methods. Coverage of the research process, problem selection, sampling and generalizability, and the measurement process provides an exhaustive resource for students seeking to further their research skills. The text also describes how to collect and analyze data, and provides thorough instruction on how to prepare and write a research proposal and manuscript. Principles of data analysis are exemplified using SPSS 11.0.
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Description du livre Paperback. Etat : Good. N° de réf. du vendeur SONG0024052833