Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results you want - Couverture souple

Blake, Gary; Bly, Robert W.

Couverture souple

ISBN 10 : 0028626303 ISBN 13 : 9780028626307

Editeur : Pearson, 1999

Synopsis

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

A propos du livre

Quatrième de couverture

In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.

Détails de l'édition

• Éditeur: Pearson
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0028626303
• ISBN 13: 9780028626307
• Reliure: Broché
• Nombre de pages: 192
• Coordonnées du fabricant: non disponible
• Personne responsable: Riccardo Bacigalupo; riccardo.bacigalupo@sanoma.it; ; Sanoma Italia Via Arconati, 1 �; Milano; 20135; Italie