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Elements of Copywriting : The Essential Guide to Creating Copy That Gets the Results you want - Couverture souple
Synopsis
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
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Quatrième de couverture
In the tradition of The Elements of Style, here is a concise handbook of the principles and practice of writing effective ads, brochures, and every other type of copy intended to persuade. It covers writing headlines and body copy as well as increasing readership and response, and goes on to provide copy guidelines for print ads, direct mail, brochures, catalogs, press releases, electronic messages, and more.
Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Edité par
Pearson, 1998
ISBN 10 : 0028626303
ISBN 13 : 9780028626307
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Edité par
Pearson, 1998
ISBN 10 : 0028626303
ISBN 13 : 9780028626307
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Edité par
Pearson, 1998
ISBN 10 : 0028626303
ISBN 13 : 9780028626307
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Elements of Copywriting: The Essential Guide to Creating Copy That Gets the Res
Edité par
Pearson, 1998
ISBN 10 : 0028626303
ISBN 13 : 9780028626307
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