The Complete Idiot's Guide to Brand Management - Couverture souple

Nicolino, Patricia F.

 
9780028639925: The Complete Idiot's Guide to Brand Management
Couverture souple
ISBN 10 : 0028639928 ISBN 13 : 9780028639925
Editeur : Alpha Books, 2001

Synopsis

Book by Nicolino MBA Patricia F

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Biographie de l'auteur

Patricia F. Nicolino has an MBA and 21 years of successful brand management experience working with some of the world's finest consumer packaged goods companies. She has worked on such brands as Oil of Olay™, Clearasil®, and Tyson Chicken. She now owns and operates her own consulting practice, where her clients include companies such as Procter & Gamble, Tropicana, Nestle, and Dole.

Quatrième de couverture

Whether you are the manager of a large corporation or the owner of a small business, you need to know how to build and maintain powerful brands. This book will help you make decisions about the products and services your company develops or sells. It explains how to develop your target market, how to understand your brand's core values, and how to develop a brand positioning statement.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Alpha Books
Date d'édition
2001
Langue
anglais
ISBN 10 
0028639928
ISBN 13 
9780028639925
Reliure
Broché
Nombre de pages
360
Coordonnées du fabricant
non disponible
Personne responsable
United Watch Trading
3232172690
tilly@uwt.be

juul grietensstraat 9-11
Antwerp
2140
Belgique