The Complete Idiot's Guide to Direct Marketing - Couverture souple

Bly, Robert W.

 
9780028642109: The Complete Idiot's Guide to Direct Marketing
Couverture souple
ISBN 10 : 0028642104 ISBN 13 : 9780028642109
Editeur : Alpha, 2001

Synopsis

The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.

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À propos de l?auteur

Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Alpha
Date d'édition
2001
Langue
anglais
ISBN 10 
0028642104
ISBN 13 
9780028642109
Reliure
Broché
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible