Articles liés à The Complete Idiot's Guide to Direct Marketing
Synopsis
The Complete Idiot's GuideA (R) to Direct Marketing provides succinct, authoritative coverage on all aspects of direct marketing, including: the fundamentals-planning, copy, design, lists, offers, and production; the guidelines-using specific formats and media; specific tips-on the most common applications of direct marketing, including subscriptions, lead generating, and mail order; and how to measure results--how to conduct statistically valid tests, interpret results, roll out successful programs, and improve response.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
À propos de l?auteur
Robert W. Bly has been a freelance direct marketing copywriter and consultant since 1982. He is the author of more than 50 books, including The Advertising Manager's Handbook, Internet Direct Mail, and one of the most widely read copywriting reference books, The Copywriter's Handbook. Robert is a winner of the Direct Marketing Association's Gold Echo Award and is a member of the Business Marketing Association and the Direct Marketing Club of New York.
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Complete Idiot's Guide to Direct Marketing
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Paperback. Etat : Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. N° de réf. du vendeur GOR002362118
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Complete Idiot's Guide to Direct Marketing
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Alpha (edition First Edition), 2001
ISBN 10 : 0028642104
ISBN 13 : 9780028642109
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Complete Idiot's Guide to Direct Marketing
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Paperback. Etat : Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0028642104I3N00
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Complete Idiot's Guide to Direct Marketing
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Paperback. Etat : Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0028642104I3N10
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Complete Idiot's Guide to Direct Marketing
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Paperback. Etat : Fair. No Jacket. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less. N° de réf. du vendeur G0028642104I5N00
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Complete Idiot's Guide to Direct Marketing
Edité par
Penguin Publishing Group, 2001
ISBN 10 : 0028642104
ISBN 13 : 9780028642109
Ancien ou d'occasion
Couverture souple
Edition originale
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Complete Idiot's Guide to Direct Marketing
Edité par
Penguin Publishing Group, 2001
ISBN 10 : 0028642104
ISBN 13 : 9780028642109
Ancien ou d'occasion
Couverture souple
Edition originale
Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Etat : Very Good. 1st. Used book that is in excellent condition. May show signs of wear or have minor defects. N° de réf. du vendeur 9009651-6
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Complete Idiot's Guide to Direct Marketing
Edité par
Alpha, 2001
ISBN 10 : 0028642104
ISBN 13 : 9780028642109
Ancien ou d'occasion
Couverture souple
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Etat : Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc. N° de réf. du vendeur 00082111772
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Complete Idiot's Guide to Direct Marketing
Edité par
Alpha, 2001
ISBN 10 : 0028642104
ISBN 13 : 9780028642109
Ancien ou d'occasion
Couverture souple
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Etat : Acceptable. paperback 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. N° de réf. du vendeur D-05-5051
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Complete Idiots Guide to Direct Marketing
Edité par
Alpha, 2001
ISBN 10 : 0028642104
ISBN 13 : 9780028642109
Ancien ou d'occasion
Couverture souple
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Etat : Acceptable. The item is fairly worn but still readable. The book may have some cosmetic wear (i.e. creased spine/cover, scratches, curled corners, folded pages, sunburn, stains, water damage, bent, torn, damaged binding, dent). - The dust jacket if present, may be marked, and have considerable heavy wear. - The book might be ex-library copy, and may have the markings and stickers associated from the library - The book may have considerable highlights/notes/underlined pages but the text is legible - Accessories such as CD, codes, toys, may not be included - Safe and Secure Mailer - No Hassle Return. N° de réf. du vendeur 521X7W001DT7
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