Become a Recognized Authority in Your Field: In 60 Days or Less - Couverture souple

Bly, Robert W.

 
9780028642833: Become a Recognized Authority in Your Field: In 60 Days or Less
Couverture souple
ISBN 10 : 002864283X ISBN 13 : 9780028642833
Editeur : Alpha Books, 2002

Synopsis

Leading the Pack is the first book to show the average practitioner in any field how, through a deliberate plan of self-promotion, they too can quickly elevate themselves to expert status-and become the preferred source of advice and service in their market, and eliminate the need to make cold calls and do the selling ordinary vendors do. The book is based on both the author's personal experience in becoming the recognized leader in his niche (direct marketing) as well as case histories of others who have established "leader" status using the methods outlined in the book. Examples include Robert C. Parker (desktop publishing), Tony Robbins (peak performance), Jakob Neilsen (Web usability), Seth Godin (permission marketing), Peter Drucker (management), and Martha Stewart (entertaining at home).

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Robert W. Bly became a self-made millionaire without selling, marketing, or going to prospect meetings-ever. He achieved this by positioning himself as a recognized authority in a small niche field: direct mail copywriting. He is the author of 50 books, many of which are on marketing, direct mail, writing, and communication, and has taught marketing and writing at New York University.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Alpha Books
Date d'édition
2002
Langue
anglais
ISBN 10 
002864283X
ISBN 13 
9780028642833
Reliure
Broché
Nombre de pages
292
Coordonnées du fabricant
non disponible
Personne responsable
United Watch Trading
3232172690
tilly@uwt.be

juul grietensstraat 9-11
Antwerp
2140
Belgique