Microsoft Secrets: How the World's Most Powerful Software Company Creates Technology, Shapes Markets, and Manages People - Couverture rigide

Cusumano, Michael A.; Selby, Richard W.

Couverture rigide

ISBN 10 : 0028740483 ISBN 13 : 9780028740485

Editeur : The Free Press, 1995

Synopsis

Drawing on observation, interviews, and confidential data, the authors reveal Microsoft's product development, marketing, and organizational strategies.

A propos du livre

Présentation de l'éditeur

Today, Microsoft commands the high ground of the information superhighway by owning the operating systems and basic applications programs that run on the world's 170 million computers. Beyond the unquestioned genius and vision of Bill Gates, what accounts for Microsofts astounding success?
Drawing on almost two years of on-site observation at Microsoft headquarters, eminent scientists Michael A. Cusumano and Richard W. Selby reveal many of Microsoft's innermost secrets. This inside report, based on forty in-depth interviews by authors who had access to confidential documents and project data, outlines the seven complementary strategies that characterize exactly how Microsoft competes and operates, including the "Brain Trust" of talented employees and exceptional management; "bang for the buck" competitive strategies and clear organizational goals that produce self-critiquing, learning, and improving; a flexible, incremental approach to product development; and a relentless pursuit of future markets.
Cusumano and Selby's masterful analysis successfully uncovers the distinctive way in which Microsoft has combined all of the elements necessary to get to the top of an enormously important industry -- and stay there.

Revue de presse

Vous saurez tout, tout, tout sur Microsoft et sur sa réussite incontestée. Deux ans d'enquête grâce à un accès sans restriction aux documents confidentiels de l'entreprise et quarante interviews ont permis aux auteurs d'identifier sept stratégies clés qui démontrent exactement comment Microsoft agit et se bat... Un livre certainement plein d'idées, à condition bien sûr, qu'elles soient transposables. -- Idées clés, par Business Digest

Détails de l'édition

• Éditeur: The Free Press
• Date d'édition: 1995
• Langue: anglais
• ISBN 10: 0028740483
• ISBN 13: 9780028740485
• Reliure: Relié
• Nombre de pages: 512
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible