Simulated Test Marketing: Technology for Launching Successful New Products - Couverture rigide

Clancy, Kevin J.; Wolf, Marianne

9780029055052: Simulated Test Marketing: Technology for Launching Successful New Products

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ISBN 10 : 0029055059 ISBN 13 : 9780029055052

Editeur : Simon and Schuster, 1998

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An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.

Les informations fournies dans la section � Synopsis � peuvent faire r�f�rence � une autre �dition de ce titre.

�diteur: Simon and Schuster
Date d'�dition: 1998
Langue: anglais
ISBN 10: 0029055059
ISBN 13: 9780029055052
Reliure: Reli�
Nombre de pages: 306
Coordonn�es du fabricant: non disponible
Personne responsable: non disponible

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9780739104255: Market New Products Successfully: Using Simulated Test Market Technology

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ISBN 10 : 073910425X ISBN 13 : 9780739104255
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Simulated Test Marketing: Technology for Launching Successful New Products

Clancy, Kevin J.; Shulman, Robert S.; Wolf, Marianne M.

Edit� par Lexington Books, 1994

ISBN 10 : 0029055059 ISBN 13 : 9780029055052

Ancien ou d'occasion Couverture rigide Edition originale

Vendeur : Bayside Books of Maryland, IOBA, Sykesville, MD, Etats-Unis

�valuation du vendeur 4 sur 5 �toiles

Hard Cover. Etat : As New. Etat de la jaquette : As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.". N� de r�f. du vendeur 000300

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Simulated Test Marketing : Technology for Launching Successful New Products

Wolf, Marianne McGarry, Krieg, Peter C., Clancy, Kevin J.

Edit� par Lexington Books/Fortress Academic, 1998

ISBN 10 : 0029055059 ISBN 13 : 9780029055052

Ancien ou d'occasion Couverture rigide

Vendeur : Better World Books, Mishawaka, IN, Etats-Unis

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Etat : Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. N� de r�f. du vendeur 208749-6

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