Articles liés à Simulated Test Marketing: Technology for Launching...
Synopsis
An evaluation of the methodologies, advantages, and disadvantages of all the current STM systems and models now in use. The authors describe a wealth of new tools and techniques that will transform a risky marketing plan into a plan for success.
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Simulated Test Marketing: Technology for Launching Successful New Products.
Edité par
Lexington Books, 1998
ISBN 10 : 0029055059
ISBN 13 : 9780029055052
Ancien ou d'occasion
Couverture rigide
Vendeur : Brentwood Books, Kinnelon, NJ, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
hardcover. Etat : Used, like new. Book and jacket are like new, perfect condition. Published by Lexington Books, 306pp. **We provide professional service and individual attention to your order, daily shipments, and sturdy packaging. N° de réf. du vendeur 62101
Quantité disponible : 1 disponible(s)
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Simulated Test Marketing: Technology for Launching Successful New Products
Edité par
Lexington Books, 1994
ISBN 10 : 0029055059
ISBN 13 : 9780029055052
Ancien ou d'occasion
Couverture rigide
Edition originale
Vendeur : Bayside Books of Maryland, IOBA, Sykesville, MD, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hard Cover. Etat : As New. Etat de la jaquette : As New. First Edition. Type: Review Copy As New, review copy with publisher's sheet laid in. 304 pp with chapter notes, bibliography and index. "[C]aptures in one volume everything an intelligent marketer needs to know about this powerful research technology: why it's important; what are the differences between simulated test marketing sytems; how to do a simple simulation; even the equations employed by researchers to make their forecasts.". N° de réf. du vendeur 000300
Quantité disponible : 1 disponible(s)