Managing New Product and Process Development: Text and Cases - Couverture rigide

Clark, Kim B.; Wheelwright, Steven C.

 
9780029055175: Managing New Product and Process Development: Text and Cases

Synopsis

Argues that a company's capability to conceive and design quality prototypes and bring a variety of products to market more quickly than its competitors is increasingly the focal point of competition. The authors present principles for developing speed and efficiency.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.