Charting the Corporate Mind: Graphic Solutions to Business Conflicts - Couverture rigide

Hampden-Turner, Charles

Couverture rigide

ISBN 10 : 0029137063 ISBN 13 : 9780029137062

Editeur : The Free Press, 1990

Synopsis

At the core of a company's ability to learn, improve, and compete is the process by which it resolves dilemmas that appear and reappear in constantly changing forms, e.g. whether to pursue economies of scale or flexibility; whether to target broad or niche markets. In this book, Charles Hampden-Turner describes how managers at Shell International Petroleum Company, Apple Computer, Hanover Insurance, and six other major corporations resolve these recurring dilemmas by employing his renowned mapping scheme. By delineating on a chart, or a series of charts, a manager's inchoate, often metaphorical, forms of cognitive expression, Hampden-Turner shows how solutions, previously unrealized in the recesses of the manager's mind, become readily apparent.

A propos du livre

Quatrième de couverture

Companies are now racing to learn rather than produce, and those who lead must learn most – and most quickly. The central pillar of this learning process is an organization′s ability to resolve dilemmas that appear and reappear in constantly changing forms. Now available in paperback for students of strategy and management this ground–breaking book addresses key issues such as:

∗ How reliable do you make your product before you undermine your own replacement market?

∗ Do you standardise your product to provide it cheaply on a large scale or do you make it distinctive?

∗ Do you compete on quality and demand at premium price or do you compete on low cost?

∗ How much value can you afford? Is one feature best or a combination?

∗ Should you try to attract the widest possible market by combining numerous features or target a more defined market sector?

Hampden–Turner shows what outstanding individuals in the private sector have achieved. This book presents a tried and tested learning system which companies can adapt or fit their own circumstances. Successful users include Shell Oil, Apple Computer and Hanover Insurance.

Biographie de l'auteur

Charles Hampden–Turner has taught at Harvard, Brandeis, the University of Toronto, London Business School and Berkeley. He has received Guggenheim and Rockefeller fellowships, and has won the Douglas McGregor Memorial Award. His consulting experience includes Shell International Petroleum Company, Apple Computer Inc., Digital Equipment Corporation, the BBC and Philips. He now teaches at the Judge Institute of Management Studies, University of Cambridge.

Détails de l'édition

• Éditeur: The Free Press
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0029137063
• ISBN 13: 9780029137062
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible