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Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace - Couverture rigide

Lazer, William

 
9780029181751: Handbook of Demographics for Marketing & Advertising: New Trends in the American Marketplace

Synopsis

A reference guide for business persons and academics, this handbook provides information about rapidly changing demographic, buying and living patterns of consumers. It supplies information on population dynamics, trends, and explains business implications to marketers and advertisers.

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