Articles liés à Social Marketing. Strategies For Changing Public Behavior

Social Marketing. Strategies For Changing Public Behavior - Couverture rigide

Kotler, Philip

 
9780029184615: Social Marketing. Strategies For Changing Public Behavior
Couverture rigide
ISBN 10 : 0029184614 ISBN 13 : 9780029184615
Editeur : The Free Press, 1989

Synopsis

From the "pro" movements such as literary campaigns and voter registration drives to the "anti" programs to combat teenage pregnancy and AIDS, thousands of social agencies around the world promote causes. These sponsors find that to attain their goals, they need to exert a series of efforts to influence, change or control their target beneficiaries. This work sets out to provide a systematic marketing framework for understanding social campaigning, targeting "consumer" groups and applying the broad tools of the marketing mix. The authors attempt to show how organizations devoted to social change can effectively use their resources.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

Éditeur
The Free Press
Date d'édition
1989
Langue
anglais
ISBN 10 
0029184614
ISBN 13 
9780029184615
Reliure
Relié
Nombre de pages
382
Coordonnées du fabricant
non disponible
Personne responsable
non disponible