Articles liés à Thinking About Management

Thinking About Management - Couverture rigide

Levitt, Theodore

 
9780029186053: Thinking About Management

Synopsis

These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.

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