These 27 briefings expound the author's theories about the three phases of the managerial mind: thinking, changing, operating. Part I examines the thinking that management sceintists often confuse with merely being logical and Part II looks at the sometimes wrong-headed actions taken under the bombardment of change, while the final section applies the principles to marketing and its component functions.
Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.
Vendeur : World of Books (was SecondSale), Montgomery, IL, Etats-Unis
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Vendeur : BooksRun, Philadelphia, PA, Etats-Unis
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Vendeur : Once Upon A Time Books, Siloam Springs, AR, Etats-Unis
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Vendeur : Better World Books, Mishawaka, IN, Etats-Unis
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Vendeur : Wonder Book, Frederick, MD, Etats-Unis
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