Focused Interview: A Manual of Problems and Procedures - Couverture rigide

Merton, Robert K.; Fiske, Marjorie; Kendall, Patricia L.

Couverture rigide

ISBN 10 : 0029209854 ISBN 13 : 9780029209851

Editeur : The Free Press, 1990

Synopsis

In 1956, the Free Press published a report of Columbia's Bureau of Applied Social Research - co-authored by Merton, Marjorie Fiske and Patricia I.Kendall - which outlined a set of techniques aimed at eliciting the specific responses of individuals and groups to particular events and situations. The book may be regarded as seminal within sociology, spawning a whole field of qualitative opinion research that has continued to evolve through half a century of inquiry. This is a reissue of the book, with a new preface by Merton, a select bibliography of writings on the focused interview and focus group research, and a new introduction that traces the diffusion of Merton's technique from sociology to other fields, including history, psychology, mass media and marketing research.

Détails de l'édition

• Éditeur: The Free Press
• Date d'édition: 1990
• Langue: anglais
• ISBN 10: 0029209854
• ISBN 13: 9780029209851
• Reliure: Cartonné
• Numéro d'édition: 2
• Nombre de pages: 220
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible