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Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers - Couverture rigide

Schnaars, Steven P.

 
9780029281055: Managing Imitation Strategies: How Later Entrants Seize Markets from Pioneers

Synopsis

Drawing on seven years of research, Schnaars shows - and documents - that, contrary to conventional beliefs, imitators often surpass pioneers as market leaders and subsequently attain the greatest financial rewards.

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