This text is an unbound, binder-ready edition. International Business, 8th edition enables students to become better, more successful participants in the global business place. The internationally cited author team of Czinkota, Ronkainen, and Moffet balance conceptual understanding and knowledge of day-to-day realities. Covering all key aspects of international business, the authors emphasize a few key dimensions: international context, role of government in international business, small-and medium-sized firms, and social responsibility. This new edition is even more global and user-friendly. Now organized into five parts, students can more clearly make connections between introductory material, the international environment, marketing, and financial considerations in the international marketplace. A truly global presentation draws on worldwide examples, trends, and data, and includes an exemplary case selection based on firms from around the world, from Vietnam and Russia, to Iceland and Turkey. With this new Wiley edition of International Business, students will better understand the intricacies of international marketplace, and be better versed in theory, policy, and strategic aspects of global economy.
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Soft cover. Etat : As New. the DRYDEN PRESS; Holt, Reinhart, Winston. B00K: Very Good/ 1989 (illustrateur). B00K: Very Good/ $2150.15 Reduced From. 0030145341 INTERNATIONAL BUSINESS, Insturctor`s Manual, Test Bank, and Transparency Masters. CZINKOTA, Michael R.; RIVOLI, Pietra; RONKAINEN, Ilkka A.; MARTINEZ, Annemieke S. the DRYDEN PRESS; Holt, Reinhart, Winston 1989 UnStated Edition Tall Wide Thick S/c. Glossy 3 Hole Pre~Punched, Light Blue Spine With Title Off~White Letters, Soft Cover B00K: Very Good/ Condition, Shelf, Edge And Corner Wear. 355 Numbered Pages + Section VI, Transparency Master Pages, Printed On Off~White Paper, In Near Fine/ Condition, Appear To Be Lightly Viewed. Some UnDerlining, Mostly Towards The Front. Water Staining On Bottom Edge Of Pages. D/j: None. = No Stains, No Odors, No Writing, No Names, No Rippling, Not Stuck Together, No Book Plate, Not X~Library. = Description Applies To This B00K, Only, Which Is Hard To Find, Will Be Packaged And Shipped = Carefully, To Avoid Shipping Damage And Will Make It, An Excellent Addition To Your Own Personal Library Collection, Or As A Gift For The Discriminating Reader / Collector/. WORLD WIDE SHIPPING, AVAILABLE. N° de réf. du vendeur 015584
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