Essentials of Services Marketing - Couverture rigide

Hoffman, K. Douglas; Bateson, John E. G.

Couverture rigide

ISBN 10 : 0030152178 ISBN 13 : 9780030152177

Editeur : South-Western, 1997

Synopsis

Designed for undergraduates, this text concentrates on 15 core topics with the aim of providing students with a solid understanding of the complex relationships existing between employees, the organization and the customer as they relate to service issues. It introduces the reader to the field of service marketing, as well as acquainting them with specific customer service issues.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 1997
• Langue: anglais
• ISBN 10: 0030152178
• ISBN 13: 9780030152177
• Reliure: Relié
• Nombre de pages: 576
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible