Marketing Management - Couverture rigide

Dickson, Peter R.

Couverture rigide

ISBN 10 : 0030177421 ISBN 13 : 9780030177422

Editeur : South-Western, 1996

Synopsis

This edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 1996
• Langue: anglais
• ISBN 10: 0030177421
• ISBN 13: 9780030177422
• Reliure: Relié
• Numéro d'édition: 2
• Nombre de pages: 704
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible