Advertising Promotion - Couverture rigide

Shimp, Terence-A

Couverture rigide

ISBN 10 : 0030211131 ISBN 13 : 9780030211133

Editeur : South-Western, 1999

Synopsis

The fifth edition of Terence Shimp's market-leading Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications fully integrates all aspects of marketing communication, providing a more complete treatment of sales promotion, point-of-purchase communications, and advertising media selection than any text on the market. Thoroughly revised and updated, this new edition is more useful, current, and student-friendly than ever. Features: * The text takes an IMC approach thought. * Three chapters are devoted to sales promotions. * The marketing communications process is presented early in Chapter Two. * "Focus on Marketing Communications" boxes in each chapter detail-interesting developments in the field, while "Global Focus" boxes enhance the text's global marketing perspective. New to this edition: * New, innovative and helpful website designed by Eric Sandburg. * Greater emphasis on personal selling. * Greatly expanded coverage in Chapters 12-15 of Electronic Marketing, Commerce, and Direct and Internet Marketing. * New Internet Guide for Advertising supplement for students. * New technology emphasis throughout the text through examples, Internet exercises, and company web site addresses.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0030211131
• ISBN 13: 9780030211133
• Reliure: Relié
• Numéro d'édition: 5
• Nombre de pages: 674
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible