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Synopsis
This comprehensive, practical and extremely student-friendly market-leader offers the most up-to-date coverage of current marketing research issues available. Intended primarily for undergraduates, this market leader emphasises such important issues as total quality management and global marketing research, integrating both topics throughout the text. Features new to this edition include a new emphasis on relationship marketing, a reflection on the role of new technologies, and a new chapter on information systems and knowledge management.
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Exploring Marketing Research
Edité par
Harcourt, Orlando, FL, 1999
ISBN 10 : 0030262186
ISBN 13 : 9780030262180
Ancien ou d'occasion
Couverture rigide
Vendeur : a2zbooks, Burgin, KY, Etats-Unis
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Good. 7th Edition. Light wear, some highlighting Quantity Available: 1. Category: Business, Finance & Marketing; Psychology & Psychiatry. ISBN: 0030262186. ISBN/EAN: 9780030262180. Pictures of this item not already displayed here available upon request. Inventory No: ABE312213178. N° de réf. du vendeur ABE312213178
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Exploring Market Research (The Dryden Press Series in Marketing)
Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Textbook Binding. Etat : Very Good. Exploring Market Research (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780030262180
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Exploring Market Research (The Dryden Press Series in Marketing)
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Textbook Binding. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780030262180
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Exploring Market Research
Vendeur : WeBuyBooks, Rossendale, LANCS, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Etat : Like New. Most items will be dispatched the same or the next working day. An apparently unread copy in perfect condition. Dust cover is intact with no nicks or tears. Spine has no signs of creasing. Pages are clean and not marred by notes or folds of any kind. N° de réf. du vendeur wbs9432874767
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Exploring Marketing Research
Vendeur : BooksByLisa, Highland Park, IL, Etats-Unis
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No Binding. Etat : New. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; STORED NEWPHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED; Book. N° de réf. du vendeur 11394
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