Electronic Commerce - Couverture souple

Watson, Robert-T

Couverture souple

ISBN 10 : 0030265339 ISBN 13 : 9780030265334

Editeur : South-Western, 1999

Synopsis

This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance. Features: * Many of the ideas presented have stood the test of presentations by practitioners in more than a dozen countries. * Reader-friendly and engaging writing style, illustrated with many practical examples of electronic commerce in action. * Recommended cases for each chapter allow instructors to easily acquire the cases they desire for their class from the publishers, i.e., Harvard Business School, European Case Clearing House. * The text has an international scope. Electronic Commerce examples from throughout the world are used, and all monetary values are expressed in US dollars and Euros.

Détails de l'édition

• Éditeur: South-Western
• Date d'édition: 1999
• Langue: anglais
• ISBN 10: 0030265339
• ISBN 13: 9780030265334
• Reliure: Broché
• Nombre de pages: 162
• Coordonnées du fabricant: non disponible
• Personne responsable: non disponible