Articles liés à Marketing Strategy

Marketing Strategy - Couverture rigide

Ferrell, O. C.

 
9780030321030: Marketing Strategy
Couverture rigide
ISBN 10 : 0030321034 ISBN 13 : 9780030321030
Editeur : South-Western, 2001

Synopsis

New edition of a text that provides a practical approach to analyzing, planning and implementing marketing strategies, with a focus upon the creative process involved in applying the knowledge and concepts to the development and implementing of ideas. The core of the planning framework is the organi

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Présentation de l'éditeur

Thoroughly revised and updated, MARKETING MANAGMENT STRATEGIES, 5e, International Edition continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, andfor the first timephotographs, the fifth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategieshelping students learn to develop a customer-oriented market strategy and market plan. Students sharpen their analytical and creative critical thinking skills as they learn the key concepts and tools of marketing strategy. Continuing in the text's signature student-friendly style, the fifth edition covers essential points without getting bogged down in industry jargonall in a succinct 12 chapters.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
South-Western
Date d'édition
2001
Langue
anglais
ISBN 10 
0030321034
ISBN 13 
9780030321030
Reliure
Relié
Numéro d'édition
2
Nombre de pages
384
Coordonnées du fabricant
non disponible
Personne responsable
non disponible