Articles liés à Business Research Methods With Infotrac

Business Research Methods With Infotrac - Couverture rigide

Zikmund, William G.

 
9780030350849: Business Research Methods With Infotrac

Synopsis

Providing comprehensive coverage of business research, this text's student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas.

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Présentation de l'éditeur

This best-selling text continues in its eighth edition to provide the most current and comprehensive coverage of business research. Its student-friendly design contains numerous examples illustrating real-world research in management, marketing, finance, accounting, and other business areas. BUSINESS RESEARCH METHODS, 8E, International Edition is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies.

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