Articles liés à Managing Services Marketing: Text and Readings
Synopsis
This new edition covers key topics in services marketing combined with a variety of articles selected from marketing, organisational behaviour, operations management, and strategy literature. Features: * Thorough coverage of the key topics in services marketing is combined with both current and classic readings in the field. * An excellent variety of articles selected from marketing, organizational behavior, operations management, and strategy literature is provided. The marketing implications of all topics are emphasized in the textual material. * A detailed Instructor's Manual provides advice and tools for teaching this emerging course, including suggested course outlines, article summaries, suggested cases in services marketing with case notes, and transparency masters. * Short "Services in Action" boxed features integrate three to four real-world service examples in every chapter. New to this edition: * 70% of new articles are from general business publications versus journal articles. * Contains a greater proportion of management articles. * Structure is completely new, with Chapters 2-4 covering "Basic Building Blocks". * Coverage of Service Quality has been dramatically increased to cover measurement issues and continuous improvement. * New sections emphasize contemporary ethical and international issues in services marketing. * New chapters on Service Failures and Recovery, and Customer Retention and Relationship Marketing. * Chapter 1 is completely rewritten and expanded to provide a strong foundation for discussion of all aspects of service marketing.
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
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-, 1995
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
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Vendeur : AwesomeBooks, Wallingford, Royaume-Uni
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Hardcover. Etat : Very Good. Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 7719-9780030986666
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Edité par
- -, 1995
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
Ancien ou d'occasion
Couverture rigide
Vendeur : Bahamut Media, Reading, Royaume-Uni
Évaluation du vendeur 5 sur 5 étoiles
Hardcover. Etat : Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. N° de réf. du vendeur 6545-9780030986666
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Managing Services Marketing: Text and Readings
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South-Western, 1997
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
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Vendeur : Buchpark, Trebbin, Allemagne
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Etat : Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher. N° de réf. du vendeur 43057668/202
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Managing Services Marketing: Text and Readings
Edité par
Dryden Press, 1995
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
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Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780030986666. N° de réf. du vendeur 9719388
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Managing Services Marketing: Text and Readings
Edité par
South-Western, 1997
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
Ancien ou d'occasion
Couverture rigide
Vendeur : Anybook.com, Lincoln, Royaume-Uni
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Etat : Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has hardback covers. Clean from markings. In fair condition, suitable as a study copy. No dust jacket. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1550grams, ISBN:9780030986666. N° de réf. du vendeur 9482351
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Edité par
The Dryden Press, 1995
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
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Etat : Acceptable. >> hardcover 100% of proceeds go to charity! Acceptable reading copy with obvious signs of use, wear, and/or cosmetic issues. Item is complete and remains readable despite notable condition issues. N° de réf. du vendeur I-02-4538
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Managing Services Marketing: Text and Readings
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The Dryden Press, 1995
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
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Vendeur : a2zbooks, Burgin, KY, Etats-Unis
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Hardcover. Etat : Good. Etat de la jaquette : No Dust Jacket. Third Edition. Used in good condition. Text appears to have multiple markings. The binding is solid. Cover looks great with minor corner bumps and dings. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Education; ISBN: 0030986664. ISBN/EAN: 9780030986666. Pictures of this item not already displayed here available upon request. Inventory No: 1561051081. N° de réf. du vendeur 1561051081
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Managing Services Marketing: Text and Readings (The Dryden Press Series in Marketing)
Edité par
The Dryden Press, 1995
ISBN 10 : 0030986664
ISBN 13 : 9780030986666
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Couverture rigide
Vendeur : HPB-Red, Dallas, TX, Etats-Unis
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hardcover. Etat : Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! N° de réf. du vendeur S_357354810
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