Export Strategy: Markets and Competition - Couverture souple

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Piercy, Nigel

 
9780043820384: Export Strategy: Markets and Competition
Couverture souple
ISBN 10 : 0043820387 ISBN 13 : 9780043820384
Editeur : HarperCollins Publishers Ltd, 1982

Présentation de l'éditeur

This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market strategy is the competitive base for a company’s exporting, particularly in balancing price and non-price forms of competition, and this is assessed in the second part of the book.

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Éditeur
HarperCollins Publishers Ltd
Date d'édition
1982
Langue
anglais
ISBN 10 
0043820387
ISBN 13 
9780043820384
Reliure
Broché
Nombre de pages
280
Coordonnées du fabricant
non disponible
Personne responsable
WordUnited GmbH
distribution@wordunited.com

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Autres éditions populaires du même titre

9781138969414: Export Strategy: Markets and Competition (RLE Marketing)

Edition présentée

ISBN 10 :  1138969419 ISBN 13 :  9781138969414
Editeur : Routledge, 2015
Couverture souple