Blockbusters: The Five Keys To Developing Great New Products - Couverture souple

Lynn, Gary S.

 
9780060084745: Blockbusters: The Five Keys To Developing Great New Products
Couverture souple
ISBN 10 : 006008474X ISBN 13 : 9780060084745
Editeur : Harper Paperbacks, 2003

Synopsis

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos des auteurs

Gary Lynn, Ph.D., is one of the leading scholars on new product development. Formerly a design engineer with high-security clearance at General Electric, he founded the Innovation Research Institute, a company that designed and launched new products in the medical field.

Richard Reilly, Ph.D., a nationally-recognized expert on individual and team assessment, was a research psychologist for Bell Laboratories and AT&T. Lynn and Reilly are professors at the Stevens Institute of Technology in Hoboken, New Jersey.

À propos de la quatrième de couverture

What Makes a BLOCKBUSTER?

More than half of all new products fail in the marketplace. But companies can dramatically improve their odds of success by implementing five key practices -- all within their control. Drs.Gary Lynn and Richard Reilly share the results of a ten-year research study illustrated by the inside stories of nearly fifty of the most successful products ever created.

Lynn and Reilly explain the five keys for companies wishing to develop the next blockbuster. Without these crucial elements a blockbuster new product is virtually impossible:

Compelling Product Vision • Product Improvisation • Information Exchange• Senior Management Commitment • Teamwork

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harper Paperbacks
Date d'édition
2003
Langue
anglais
ISBN 10 
006008474X
ISBN 13 
9780060084745
Reliure
Broché
Nombre de pages
270
Coordonnées du fabricant
non disponible
Personne responsable
non disponible

Autres éditions populaires du même titre

9780060084738: Blockbusters: The Five Keys to Developing GREAT New Products

Edition présentée

ISBN 10 :  0060084731 ISBN 13 :  9780060084738
Editeur : Harper Business, 2002
Couverture rigide