Innovation and Entrepreneurship: Practice and Principles - Couverture rigide

Drucker, Peter Ferdinand

 
9780060154288: Innovation and Entrepreneurship: Practice and Principles

Synopsis

Book by Drucker Peter Ferdinand

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Présentation de l'éditeur

Peter Drucker's classic book on innovation and entrepreneurship

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

Présentation de l'éditeur

Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,structures and strategies; staffing, compensation and rewards. In addition to managers in all types of business, lecturers and students of management and business studies will this a revealing and exciting work. Highly critical in approach, it is nevertheless a practical and illuminating study of a area crucial for today's world.

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