Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers - Couverture souple

Moore, Geoffrey A.

Couverture souple

ISBN 10 : 0060517123 ISBN 13 : 9780060517120

Editeur : HarperBusiness, 2006

Synopsis

Crossing the Chasm Revised and updated, this new edition includes a special emphasis on the Internet, while showing readers how to market and sell high-tech products to mainstream customers.

A propos du livre

Présentation de l'éditeur :

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Biographie de l'auteur :

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

À propos de cette édition

• Éditeur: HarperBusiness
• Date d'édition: 2006
• ISBN 10: 0060517123
• ISBN 13: 9780060517120
• Reliure: Broché
• Nombre de pages: 256