Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption - Couverture souple

Livre 3 sur 14: Collins Business Essentials

Moore, Geoffrey A.

 
9780060745813: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets – Part Two of the Classic Marketing Series on Mainstream Customer Adoption
Couverture souple
ISBN 10 : 0060745819 ISBN 13 : 9780060745813
Editeur : Harper Business, 2011

Synopsis

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l?auteur

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

À propos de la quatrième de couverture

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harper Business
Date d'édition
2011
Langue
anglais
ISBN 10 
0060745819
ISBN 13 
9780060745813
Reliure
Broché
Nombre de pages
272
Coordonnées du fabricant
non disponible
Personne responsable
Product Safety Manager
enquiries@harpercollins.ie

HarperCollins, Macken House, 39/40 Mayor Street Upper
Dublin 1
D01 C9W8
Irlande

Autres éditions populaires du même titre

9780887307652: Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge

Edition présentée

ISBN 10 :  0887307655 ISBN 13 :  9780887307652
Editeur : Harper Business, 1995
Couverture rigide