PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life - Couverture souple

Stielstra, Greg

 
9780060776718: PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life
Couverture souple
ISBN 10 : 0060776714 ISBN 13 : 9780060776718
Editeur : HarperBusiness, 2008

Synopsis

The era of mass marketing is ending—replaced by the power of customer evangelists unleashed through a systematic approach to word-of-mouth called PyroMarketing. Learn how the system that sparked a revolution in the Christian marketplace can fuel the success of your business.

Word-of-mouth is the biggest influence on consumer purchases and its influence is growing. How do you tap its power?

The key is not some new technology or advertising fad. The best way to understand the marketing process, the way messages are sent, received, acted upon, and spread, is to think of fire. PyroMarketing simplifies word-of-mouth to a four-step system that optimizes your advertising dollars by targeting the right customers and then converting them into unpaid sales and marketing evangelists.

Tapping the latest research into the brain and human behavior, Greg Stielstra demonstrates how traditional marketing techniques are expensive, obsolete, and doomed to failure—while PyroMarketing principles deliver powerful results over the long-term and for less money. Illustrated with case studies including The Purpose-Driven Life, one of the bestselling books of all time, and the breakaway phenomenon The Passion of the Christ, PyroMarketing is a comprehensive strategy that can help any business reach and retain new markets.

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À propos de l?auteur

During fifteen years in marketing for Zondervan and Thomas Nelson publishers, Greg Stielstra oversaw marketing for numerous bestsellers, including The Purpose-Driven Life. He currently works as EVP and Director of Integrated Delivery for The Buntin Group. He lives in Franklin, Tennessee, with his wife, Amy, and their three children.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
HarperBusiness
Date d'édition
2008
Langue
anglais
ISBN 10 
0060776714
ISBN 13 
9780060776718
Reliure
Broché
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Slovaquie

Autres éditions populaires du même titre

9780060776701: PyroMarketing: The Four-Step Strategy to Ignite Customer Evangelists and Keep Them for Life

Edition présentée

ISBN 10 :  0060776706 ISBN 13 :  9780060776701
Editeur : HarperBusiness, 2005
Couverture rigide