Punching In: The Unauthorized Adventures of a Front-Line Employee - Couverture rigide

Frankel, Alex

 
9780060849665: Punching In: The Unauthorized Adventures of a Front-Line Employee
Couverture rigide
ISBN 10 : 0060849665 ISBN 13 : 9780060849665
Editeur : Harper Business, 2007

Synopsis

Curious to know just what happens behind the "employees only" doors of big companies, journalist Alex Frankel embarked on an undercover reporting project to find out how some of America's well-known companies win the hearts and minds of their retail and service employees. Frankel knew the only way to find answers was to go native.

During a two-year urban adventure through the world of commerce, Frankel applied for and was hired by a half-dozen companies: he proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

At the heart of Punching In lies Frankel's quest to find out how some of the giants of commerce turn thousands of average job applicants into loyal—even fanatical—workers. How do they identify and recruit workers who will best fit their companies? How do they indoctrinate employees into their corporate cultures and make them perfect messengers of their brands? Along the way Frankel pauses long enough to wonder why he is so often immune to corporate attempts to win employees over.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best.

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À propos de l?auteur

Alex FrankeL is a writer based in San Francisco. He has written about business culture and adventure for Wired, Fast Company, The New York Times Magazine, and Outside, and he is the author of Wordcraft: The Art of Turning Little Words into Big Business.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harper Business
Date d'édition
2007
Langue
anglais
ISBN 10 
0060849665
ISBN 13 
9780060849665
Reliure
Relié
Nombre de pages
240
Coordonnées du fabricant
non disponible
Personne responsable
GS1 Slovakia
https://www.gs1sk.org

Nantersk� 23
Žilina
010 08
Slovaquie

Autres éditions populaires du même titre

9780060849672: Punching In: One Man's Undercover Adventures on the Front Lines of America's Best-Known Companies

Edition présentée

ISBN 10 :  0060849673 ISBN 13 :  9780060849672
Editeur : Harper Business, 2008
Couverture souple