Point of Purchase - Couverture rigide

Serrats, Marta

 
9780060893514: Point of Purchase
Couverture rigide
ISBN 10 : 0060893516 ISBN 13 : 9780060893514
Editeur : Harper, 2006

Synopsis

Imaginative and inspirational, Point of Purchase is an essential resource for creating striking and innovative exhibition and store displays.

This book showcases a variety successful point of purchase displays that look great, use retail space efficiently, and drive sales. It presents a wide range of formats, dimensions, styles, and a whole visual language that is used to entice the customer into the purchase. Colors, textures, lighting, and graphic arts fuse to create expressive, captivating, and functional systems, capable of capturing the attention of potential buyers. With full-color photographs throughout, Point of Purchase is a must for anyone involved in retail, interior, and exhibition, stand, and event design.

Les informations fournies dans la section « Synopsis » peuvent faire référence à une autre édition de ce titre.

À propos de l'auteur

Marta Serrats is a design editor for Loft Publications, and an expert in architecture and store displays. She is the author of such highly acclaimed titles as New Shops and Boutiques, Capturing Space, Point of Purchase, and Unique Packaging.

Les informations fournies dans la section « A propos du livre » peuvent faire référence à une autre édition de ce titre.

Éditeur
Harper
Date d'édition
2006
Langue
anglais
ISBN 10 
0060893516
ISBN 13 
9780060893514
Reliure
Relié
Nombre de pages
256
Coordonnées du fabricant
non disponible
Personne responsable
non disponible