Présentation de l'éditeur
Customer Service: The Competitive Weapon for the 1990s
Demand for total customer service is rolling over business like a juggernaut. Companies that master service will triumph; those that ignore it will be swept into bankruptcy. Total Customer Service shows why understanding customer service is imperative, how to achieve it, what it costs, and provides a six-point plan for acquiring the decisive weapon in business wars.The Six-Point Plan for Gaining the Competitive Edge • Devise a service strategy • Get top managers to behave like customer service fanatics • Concentrate on motivating and training employees • Design products and services that make good customer service possible • Invest in service infrastructure • Monitor achievement of customer service goals
Biographie de l'auteur
William H. Davidow (at right) is a general partner at Mohr, Davidow Ventures in Menlo Park, California. He has held senior marketing positions at Hewlett-Packard and Intel, and he is the author of Marketing High Technology. Bro Uttal (at left) is a consultant who focuses on problems of technology management. He coauthored this book while a member of the Board of Editors of Fortune magazine.
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