Punk Marketing: Get Off Your Ass and Join the Revolution - Couverture rigide

Laermer, Richard; Simmons, Mark

Couverture rigide

ISBN 10 : 0061151106 ISBN 13 : 9780061151101

Editeur : Harper Business, 2007

Synopsis

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

A propos du livre

À propos des auteurs

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.

Mark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky. He is now a full-time consultant and lives in Santa Monica, California.

Détails de l'édition

• Éditeur: Harper Business
• Date d'édition: 2007
• Langue: anglais
• ISBN 10: 0061151106
• ISBN 13: 9780061151101
• Reliure: Relié
• Nombre de pages: 256
• Coordonnées du fabricant: non disponible
• Personne responsable: GS1 Slovakia; https://www.gs1sk.org; ; Nantersk� 23; Žilina; 010 08; Slovaquie