In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules – A New York Times Bestseller About California's Family Business Titan - Couverture souple

Perman, Stacy

Couverture souple

ISBN 10 : 0061346721 ISBN 13 : 9780061346729

Editeur : Harper Business, 2010

Synopsis

“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves.”

—Mario Batali, celebrity chef and author of Molto Italiano

A behind-the-counter look at the fast-food chain that breaks all the rules, Stacy Perman’s In-N-Out Burger is the New York Times bestselling inside story of the family behind the California-based hamburger chain with a cult following large enough to rival the Grateful Dead’s. A juicy unauthorized history of a small business-turned-big business titan, In-N-Out Burger was named one of Fast Company magazine’s Best Business Books of 2009, and  Fortune Small Business insists that it “should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.”

A propos du livre

À propos de l?auteur

Stacy Perman is an award-winning journalist and author. A former writer and correspondent for BusinessWeek and Time, her work has appeared in Los Angeles magazine, the Los Angeles Times, the Wall Street Journal, and many other publications. Born in Los Angeles, she currently lives in New York.

À propos de la quatrième de couverture

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.

Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans.

Détails de l'édition

• Éditeur: Harper Business
• Date d'édition: 2010
• Langue: anglais
• ISBN 10: 0061346721
• ISBN 13: 9780061346729
• Reliure: Broché
• Nombre de pages: 368
• Coordonnées du fabricant: non disponible
• Personne responsable: HarperCollins Publishers Ireland; enquiries@harpercollins.ie; ; Macken House 39/40 Mayor Street Upper; Dublin 1; D01 C9W8; Irlande